000 00389nam a2200145Ia 4500
005 20241123111740.0
008 241122s9999||||xx |||||||||||||| ||und||
041 _aEnglish
082 _a659.1
_bSHI
245 0 _aAdvertising, promotion and supplemental aspects of integrated marketing communications
250 _aed 4
260 _bThe Dryden Press
_c1997
300 _a589p
942 _cBK
999 _c9982
_d9982