000 00373nam a2200145Ia 4500
005 20241122224629.0
008 241122s9999||||xx |||||||||||||| ||und||
041 _aEnglish
082 _a659.1
_bSHI
100 _aShimp, Terence A
245 0 _aIntegrated marketing communication in advertising and promotion
260 _bCengage
_c2010
300 _axx,666p.
942 _cBK
999 _c8731
_d8731