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008			241122s9999||||xx |||||||||||||| ||und||
041			_aEnglish
082			_a658.8 _bSMI
100			_aSmith, P.R.
245		0	_aMarketing Communication
260			_bKogan _c2005
300			_ap.696
942			_cBK
999			_c4847 _d4847