000			02740nam a22003017a 4500
003			OSt
005			20260331105941.0
008			260331b |||||||| |||| 00| 0 eng d
020			_a9781032565804 _q(paperback)
040			_cIILMLR
082	0	0	_a659.20285 VIE
100	1		_aVieira, Edward T., _cJr., _eauthor.
245	1	0	_aPublic relations planning : _ba practical guide for strategic communication / _cEdward T. Vieira, Jr. and Yulong Li.
250			_aSecond edition.
264		1	_aNew York, NY : _bRoutledge, Taylor & Francis Group _c2024.
300			_axli, 642 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality and preparing them for the workplace. At the same time, the book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. This fully updated second edition explores current trends and consequences surrounding the COVID-19 pandemic; covers the latest technological tools and techniques, as well as the ever-changing landscape of social media; and examines the role of data analytics in the PR decision-making process. Examples and vignettes have been updated so that they reflect the current state of the global PR environment, whilst learning objectives, key term definitions and chapter exercises facilitate comprehension. Providing a solid foundation to the PR planning process, this text is core reading for advanced undergraduate, postgraduate and executive education students studying Public Relations Strategy, Public Relations Campaigns, and Strategic Communications. Online resources include PowerPoint lecture slides, a test bank, answers for end-of-chapter questions, and instructor notes for the case studies. Public Relations Planning is featured on the International Public Relations Association web site"-- _cProvided by publisher.
650		0	_aPublic relations.
650		0	_aStrategic planning.
650		0	_aSocial media.
700	1		_aLi, Yulong, _eauthor.
776	0	8	_iOnline version: _aVieira, Jr., Edward T. _tPublic relations planning _b2. _dNew York, NY : Routledge, 2024 _z9781003436195 _w(DLC) 2023052396
942			_2ddc _cBK _h659.20285 VIE _n0
999			_c14016 _d14016