| 000 | 00849cam a2200253 i 4500 | ||
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| 001 | 20127682 | ||
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| 005 | 20251229135448.0 | ||
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| 020 | _a9789361594489 | ||
| 040 | _cIILMLR | ||
| 082 | 0 | 0 | _a658.83 MAL 2025 |
| 100 | 1 |
_aMalhotra, Naresh K., _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra |
| 250 | _aSeventh Edition. | ||
| 264 | 1 |
_aNew York, NY : _bPearson, _c[2019] |
|
| 264 | 4 | _c©2010 | |
| 300 |
_axxvi, 958 pages ; _c29 cm |
||
| 500 | _aRevised edition of the author's Marketing research, c2010. | ||
| 504 | _aIncludes bibliographical references (pages 781-823) and index. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aMarketing research _xMethodology. |
|
| 942 |
_2ddc _cBK _e7th ed. _h658.83 _iMAL _n0 |
||
| 999 |
_c13949 _d13949 |
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