| 000 | 01047cam a2200277 i 4500 | ||
|---|---|---|---|
| 001 | 22450566 | ||
| 003 | OSt | ||
| 005 | 20250703142708.0 | ||
| 008 | 220303t20212018ii b 000 0 eng | ||
| 010 | _a 2020513994 | ||
| 020 |
_a9789391028558 _q(paparback) |
||
| 040 | _cIILM-LR | ||
| 082 | _a659.10954 SIN 2018 | ||
| 100 | 1 |
_aSingh, Ritu _c(Ad-crafter), _eauthor. |
|
| 240 | 1 | 0 | _aStark raving ad |
| 245 | 1 | 2 |
_aA history of Indian advertising : _bin ten-and-a-half chapters* : *(or Stark raving ad) / _cRitu Singh. |
| 264 | 1 |
_aGurugram, India : _bHachette Book Publishing India Pvt. Ltd, _c2018 |
|
| 300 |
_axxviii, 276 pages ; _c20 cm |
||
| 500 | _a"First published in 2018 as Stark raving ad: a giddy guide to Indian ads you love (or hate) by Hachette India."--Title page verso. | ||
| 504 | _aIncludes bibliographical references. | ||
| 530 | _aAlso available as an e-book. | ||
| 650 | 0 |
_aTelevision advertising _zIndia. |
|
| 650 | 0 |
_aCommunication in marketing _zIndia. |
|
| 650 | 0 |
_aAdvertising _zIndia _xHistory. |
|
| 942 |
_2ddc _cBK _n0 |
||
| 999 |
_c13834 _d13834 |
||