000 00628nam a22002057a 4500
003 OSt
005 20250517105847.0
008 250517b |||||||| |||| 00| 0 eng d
020 _a9789354641206
040 _aIILM-LR
_cIILM-LR
082 _a658.8 SHE 2022
100 _aSheth, Jagdish N.
_eauthor
245 _aMarketing theory :
_bEvolution and Evaluation of Schools of Marketing Thought
_cSheth, Jagdish N
_heng
260 _aNew Delhi:
_bJohn Wiley & Sons Inc,
_c2022
300 _a264p.
600 _2Marketing theory
_aParvatiyar, Atul
654 _2Marketing
700 _aUslay, Can
_eauthor
942 _2ddc
_cBK
_n0
999 _c13803
_d13803