000			01848nam a22002177a 4500
003			OSt
005			20250325170559.0
008			250325b |||||||| |||| 00| 0 eng d
020			_a 9781119966197
040			_aIILMLR _bEng _cIILMLR
082			_222 _a658.802 BEL-S 2012
100			_aBelz, Frank-Martin _eAuthor
245			_aSustainability marketing: _ba global perspective _cBelz, Frank-Martin
250			_a2nd edition
260			_aNew Jersey Wiley _bJohn Wiley & Sons _cC2012
300			_axvi, 306 p. _b ill _c18.8 x 1.52 x 23.11 cm
520			_aThe new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them
600			_2Peattie, Ken
700			_aPeattie, Ken
942			_2ddc _cBK _h658.802 BEL 2012 _n0
999			_c13520 _d13520