000 00451nam a2200181Ia 4500
003 OSt
005 20251231165715.0
008 241221s9999||||xx |||||||||||||| ||und||
040 _cIILMLR
041 _aEnglish
082 _a658.8343
_bKAP
100 _aKapferer, JN
245 4 _aThe New Strategic Brand Management
_bAdvanced insights & Strategic thinking
250 _a5th
260 _bKogan Page
_c2012
300 _a492p.
942 _cBK
_2ddc
999 _c12745
_d12745