00343nam a2200121Ia 450000500170000000800410001704100120005808200150007024500910008525000090017626000270018530000090021220241123111740.0241122s9999||||xx |||||||||||||| ||und||  aEnglish  a659.1bSHI 0aAdvertising, promotion and supplemental aspects of integrated marketing communications  aed 4  bThe Dryden Pressc1997  a589p