Egan, John,  1952- <br/><br/>
Marketing communications / 
John Egan. 
 - Fourth edition. 
 - 415 pages :  illustrations ;  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781529781212 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing.<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>658.802 EGA 2023