02768cam a2200313 i 4500 23348108 OSt 20250812152455.0 231012s2024 maua 001 0 eng 2023046078 9781647826253 (hardcover) IILMLR pcc HD30.2 .G687 2024 658.4/038 23/eng/20231227 Govindarajan, Vijay, author. Fusion strategy : how real-time data and AI will power the industrial future / Vijay Govindarajan, Venkat Venkatraman. Boston, Massachusetts : Harvard Business Review Press, [2024] vi, 214 pages : illustrations ; 25 cm Includes index. Part one: when steel meets silicon -- The industrial past is prologue -- Digital upstarts vanquished consumer giants -- Industrial giants are striking back -- Four battlegrounds -- Part two: vectors of value -- The battle of brilliant machines -- The race for remarkable services results -- The showdown of smart systems -- The clash of custom solutions -- Part three: conquering the fusion frontier -- Fusion principles and practices. "Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, computing power, and artificial intelligence, things are changing-fast. In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-a-kind playbook that will help companies combine what they do best-create physical products-with what digitals do best-use algorithms and artificial intelligence to parse ginormous, interconnected datasets-to make strategic connections that would otherwise be impossible. The laws of competitive advantage are changing, rewarding those who have the most robust real-time insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Or else they'll fall on the wrong side of the next great digital divide. Fusion Strategy is the way forward"-- Provided by publisher. Information technology Management. Big data Maanagement. Artificial intelligence. Venkatraman, Venkat, author. Online version: Govindarajan, Vijay. Fusion strategy Boston, Massachusetts : Harvard Business Review Press, [2024] 9781647826260 ddc BK 658.4038 GOV 2024 0 13869 13869 0 0 ddc 0 0 IILM-LR IILM-LR 2025-08-05 Purchased 1199.00 1 658.4038 GOV 2024 9846 2025-10-13 10:24:56 2025-08-22 1299.00 2025-08-05 BK