TY - BOOK AU - Morin, Christohe AU - Renvoise, Patrick TI - Persuasion code : how neuromarketing can help you persuade anyone, anywhere, anytime SN - 9781119440703 U1 - 658.80019 MOR2018 PY - 2018/// CY - Hobokon, NJ: PB - John Wiley, KW - ER -