00287nam a2200121Ia 450000500170000000800410001704100120005808200170007024500410008725000060012826000210013430000100015520241123111804.0241122s9999||||xx |||||||||||||| ||und||  aEnglish  a658.8bSMI-H 0aHandbook of Marketing Communications  a3  bKogan Pagec2003  a640p.