Psychology of Marketing (Record no. 13849)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00426nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250731123231.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250731b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789348098016 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IILM LR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 PEL 2025 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pelia, Harinder Singh |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Psychology of Marketing |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 197p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Classification part | 658.8342 PEL 2025 |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Total renewals | Full call number | Barcode | Date due | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IILM-LR | IILM-LR | 15/07/2025 | Purchased | 349.00 | 2 | 2 | 658.8342 PEL 2025 | 9833 | 21/03/2026 | 22/09/2025 | 22/09/2025 | 449.00 | 31/07/2025 | Book | ||||
| Dewey Decimal Classification | IILM-LR | IILM-LR | 15/07/2025 | Purchased | 349.00 | 2 | 1 | 658.8342 PEL 2025 | 9834 | 19/06/2026 | 18/02/2026 | 18/02/2026 | 449.00 | 31/07/2025 | Book |