A history of Indian advertising : (Record no. 13834)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01047cam a2200277 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22450566 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250703142708.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220303t20212018ii b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2020513994 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789391028558 |
| Qualifying information | (paparback) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IILM-LR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.10954 SIN 2018 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Singh, Ritu |
| Titles and words associated with a name | (Ad-crafter), |
| Relator term | author. |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Stark raving ad |
| 245 12 - TITLE STATEMENT | |
| Title | A history of Indian advertising : |
| Remainder of title | in ten-and-a-half chapters* : *(or Stark raving ad) / |
| Statement of responsibility, etc. | Ritu Singh. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Gurugram, India : |
| Name of producer, publisher, distributor, manufacturer | Hachette Book Publishing India Pvt. Ltd, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 276 pages ; |
| Dimensions | 20 cm |
| 500 ## - GENERAL NOTE | |
| General note | "First published in 2018 as Stark raving ad: a giddy guide to Indian ads you love (or hate) by Hachette India."--Title page verso. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Also available as an e-book. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Television advertising |
| Geographic subdivision | India. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| Geographic subdivision | India. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| Geographic subdivision | India |
| General subdivision | History. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Total renewals | Full call number | Barcode | Date due | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IILM-LR | IILM-LR | 30/06/2025 | Purchased | 199.00 | 2 | 2 | 659.10954 SIN 2018 | 9816 | 20/04/2026 | 18/02/2026 | 18/02/2026 | 299.00 | 30/06/2025 | Book |