Brands & the brain : (Record no. 13825)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01097cam a2200325 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22683295 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250627165130.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220707s2022 ii a b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2022328753 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780143452614 |
| Qualifying information | (paperback) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIL-LR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.407124 SAH2022 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sahay, Arvind, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Brands & the brain : |
| Remainder of title | how to use neuroscience to create impactful brands / |
| Statement of responsibility, etc. | Arvind Sahay. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Brands and the brain |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Gurugram : |
| Name of producer, publisher, distributor, manufacturer | Penguin Business, an imprint of Penguin Random House, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 352 pages : |
| Other physical details | illustrations (black and white) ; |
| Dimensions | 20 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 490 0# - SERIES STATEMENT | |
| Series statement | IIM Ahmedabad business books |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 316-352). |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Also available as an e-book. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Neuromarketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers' preferences. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Decision making. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IILM-LR | IILM-LR | 21/06/2025 | Purchased | 499.00 | 658.407124 SAH 2022 | 9795 | 27/06/2025 | 599.00 | 27/06/2025 | Book | |||||
| Dewey Decimal Classification | IILM-LR | IILM-LR | 21/06/2025 | Purchased | 499.00 | 658.407124 SAH 2022 | 9796 | 27/06/2025 | 599.00 | 27/06/2025 | Book |