Sustainability marketing: (Record no. 13520)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01848nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250325170559.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250325b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119966197 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IILMLR |
| Language of cataloging | Eng |
| Transcribing agency | IILMLR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition information | 22 |
| Classification number | 658.802 BEL-S 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belz, Frank-Martin |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Sustainability marketing: |
| Remainder of title | a global perspective |
| Statement of responsibility, etc. | Belz, Frank-Martin |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey Wiley |
| Name of publisher, distributor, etc. | John Wiley & Sons |
| Date of publication, distribution, etc. | C2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 306 p. |
| Other physical details | ill |
| Dimensions | 18.8 x 1.52 x 23.11 cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Source of heading or term | Peattie, Ken |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peattie, Ken |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Classification part | 658.802 BEL 2012 |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IILM-LR | IILM-LR | 21/03/2025 | Purchased | 8511.00 | 1 | 658.802 BEL 2012 | 9729 | 13/05/2025 | 25/03/2025 | 21/03/2025 | Book |