The New Strategic Brand Management (Record no. 12745)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00451nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251231165715.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241221s9999||||xx |||||||||||||| ||und|| |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IILMLR |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 |
| Item number | KAP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer, JN |
| 245 #4 - TITLE STATEMENT | |
| Title | The New Strategic Brand Management |
| Remainder of title | Advanced insights & Strategic thinking |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Kogan Page |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 492p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IILM-LR | IILM-LR | 29/11/2024 | Purchased | 1 | 658.8343 KAP | 9513 | 24/12/2025 | 19/09/2025 | 29/11/2025 | Book | ||||
| Dewey Decimal Classification | IILM-LR | IILM-LR | 26/11/2025 | Purchased | 658.8343 KAP 2012 | 10063 | 31/12/2025 | 26/11/2025 | Book | ||||||
| Dewey Decimal Classification | IILM-LR | IILM-LR | 26/11/2025 | Purchased | 658.8343 KAP 2012 | 10064 | 31/12/2025 | 26/11/2025 | Book | ||||||
| Dewey Decimal Classification | IILM-LR | IILM-LR | 26/11/2025 | Purchased | 658.8343 KAP 2012 | 10065 | 31/12/2025 | 26/11/2025 | Book | ||||||
| Dewey Decimal Classification | IILM-LR | IILM-LR | 26/11/2025 | Purchased | 658.8343 KAP 2012 | 10066 | 31/12/2025 | 26/11/2025 | Book | ||||||
| Dewey Decimal Classification | IILM-LR | IILM-LR | 26/11/2025 | Purchased | 658.8343 KAP 2012 | 10067 | 31/12/2025 | 26/11/2025 | Book |