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Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler, Kevin Lane Keller. - 17th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - 1 v. (various pagings) : col. ill. ; 29 cm.

Includes bibliographical references and index.

ISBN: 9789367138199

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 KOT 2025

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