The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature /
Saad, Gad.
The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature / by Gad Saad. - Amherst, N.Y. : Prometheus Books, 2011. - 374 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Consumers : born and made -- I will survive -- Let's get it on -- We are family -- That's what friends are for -- Cultural products : fossils of the human mind -- Local versus global advertising -- Marketing hope by selling lies -- Darwinian rationale for consumer irrationality -- Darwin in the halls of the business school.
9781616144296 (alk. paper)
2010052000
Consumer behavior.
Conspicuous consumption--Moral and ethical aspects.
Consumers--Psychology.
Evolutionary psychology.
339.47 SAA 2011
The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature / by Gad Saad. - Amherst, N.Y. : Prometheus Books, 2011. - 374 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Consumers : born and made -- I will survive -- Let's get it on -- We are family -- That's what friends are for -- Cultural products : fossils of the human mind -- Local versus global advertising -- Marketing hope by selling lies -- Darwinian rationale for consumer irrationality -- Darwin in the halls of the business school.
9781616144296 (alk. paper)
2010052000
Consumer behavior.
Conspicuous consumption--Moral and ethical aspects.
Consumers--Psychology.
Evolutionary psychology.
339.47 SAA 2011