Kruti Shah, . (2009). Advertising & Promotions an IMC Perspective. : Tata Mc Graw hill.
Kruti Shah, . 2009. Advertising & Promotions an IMC Perspective. : Tata Mc Graw hill.
Kruti Shah, . Advertising & Promotions an IMC Perspective. : Tata Mc Graw hill. 2009.